As mobile capabilities rapidly advance, companies that fail to embrace them will get left behind. One effective way to engage more buyers and improve the customer journey is by using SMS links. Short messaging service (SMS) links are hyperlinked website URLs embedded within text messages. They are highly effective in compelling prospects to take desired actions, resulting in the crushing of marketing goals. Here's what you need to know about SMS links and their powerful marketing applications.
1. Get Promotions and Offers Out Quickly
SMS links offer an easy and effective way of advertising limited-time offerings, new products, gifts, and discounts. By using them, you can reach buyers quickly and drive them to take action without having to wait for them to see your offers on social media or email. This personalized approach makes your customers feel valued and helps establish better relationships.
2. Improve Customer Surveys
SMS links represent a cost-effective way of collecting valuable information from your buyers. They are easier and quicker to respond to than the traditional survey methods that often end up in recipients’ Spam folders. Consider shooting custom survey messages after a purchase to assess satisfaction levels or determine if they're likely to recommend your service. It's an excellent way of getting feedback and building a loyal clientele.
3. Send Appointment Reminders
SMS links can be an effective way to confirm appointments with clients. Customized messages designed for this purpose, e.g., "click here to confirm your appointment," can be embedded in text messages to make it easy for your clients to confirm and even cancel their appointments when necessary. With SMS links, you save time and money by reducing client no-shows.
4. Drive Event Registrations
SMS links are a great way of getting prospective attendees to register for events. With targeted messaging, this mobile marketing tool can reach a broader audience, improve visibility, and generate more responses than other mediums like email or social media channels. You can include shortened URLs, enabling your invitees to register more conveniently and quickly.
5. Deliver Exceptional Customer Support
Using SMS links in your customer support solution is a valuable way to make communication easier for your clients. Your website visitors, for instance, can use a click-to-text option if they need assistance, whether it's a security alert or chatbot query resolution. SMS links simplify these messages, making them more accessible and efficient while reinforcing brand loyalty.
6. Boost Loyalty Program Sign-Ups
SMS links are essential in getting more customers to join loyalty programs, ultimately increasing customer lifetime value (CLV) and helping your business grow. Personalized messages inviting customers to sign up can include a shortened link that leads them to the registration page. You can also implement link tracking to monitor the campaign's progress and obtain crucial data points for future improvements.
7. Tease Product Launches
SMS links can help generate excitement and anticipation for new products or services. Teaser texts with embedded links invite your target audience to visit your website for more information or sign up for updates. With SMS links, you can easily communicate product launches and website overhaul news and create buzz around upcoming events.
Bitly Simplifies SMS Link Tracking
Bitly is the leading link shortener tool in the market, and it's also great for creating, tracking, and using SMS links. The platform's all-in-one link and QR code generator is compatible with both Android and iOS mobile devices. By utilizing Bitly's advanced link-tracking feature, you can collect vital data points and improve your campaigns for maximum effectiveness.
In conclusion, SMS links are effective mobile marketing tools that drive customer engagement, generate leads, and boost brand loyalty. With BTLY, a free URL shortener site, marketers can easily track their links’ performance, optimize their campaigns, and achieve their marketing objectives.