Link tracking is an essential tool for measuring the success of marketing campaigns and getting the most ROI. BTLY is a free URL shortener website that simplifies this process and provides insightful metrics to help marketing teams evaluate their strategies effectively. In this article, we'll take a look at some of the top link tracking tools available and how BTLY compares.
Bitly: The All-in-One Analytics Platform
Bitly is well-known for its link shortening feature, but it offers so much more. With a minimal learning curve, users can create branded links for SEO optimization, track organic shares and audience insights, and export data for a granular view of marketing results. Bitly integrates with popular marketing tools, making it an ideal option for businesses of all sizes.
ClickMagick: Advanced Attribution and Click Shield
ClickMagick's advanced attribution modeling provides accurate conversion tracking. Click Shield safeguards paid ad budgets from unnecessary clicks like bots and competitors. Real-time stats allow for quicker conversion rate evaluation, while over 100 affiliate integrations make it a preferred choice for affiliate marketers.
ClickMeter: Robust Metrics Gathering for Cross-Channel Performance
ClickMeter is a URL shortener with exceptional metrics gathering features. It tracks and translates performance into valuable data that marketing teams can use to make better decisions about content and distribution. ClickMeter is especially beneficial for marketing agencies due to its platform's ability to monitor cross-channel performance from a single location.
Improvely: Smart Link Tracking for Customer Conversions
Improvely builds a profile of every person who visits your site and tracks all link metrics in one easy-to-manage dashboard. It monitors clicks in real-time to identify fraud and sends instant email notifications when new conversions occur. A/B testing landing pages helps to improve performance, making it a great tool for startup or small agencies.
Snapt.io: Understanding Buyers Better through Geo-Targeting and Custom Pixels
Snapt.io is built around the premise that understanding buyer behavior is key to driving success. Its custom QR Codes and strict permission controls make it a preferred choice for marketing teams looking to understand their buyers better. The software provides geo-targeting to narrow down specific buyer segments and generates detailed analytics that encompass every link, making it an all-inclusive marketing solution.
Voluum: High-quality Data Collection for Affiliate Marketing
Voluum tracks links, collects high-quality data, and automates tasks through creating rules that save time and increase campaign efficiency. The software provides over 30 metrics to monitor clicks, visits, and conversions, allowing partners and clients to auto-generate reports. Voluum's Bot filtering capability makes it easy to block bot activity, making it an ideal tool for businesses running affiliate programs.
LinkTrackr: Strengthening Campaigns with Conversion and Profitability Reports
LinkTrackr provides granular review, customization, and improvement for past campaigns with ROI and profitability reports that follow each conversion. Intelligent conversion rules help avoid duplicate conversions, and A/B split testing helps to determine the best-performing keywords. LinkTrackr's URL rotator provides further analysis that tightens spending and promotes efficiency.
Pretty Links: WordPress Plugin for Link Shortening and Cloaking
Pretty Links is a WordPress plugin that shortens, cloaks, and tracks links, making them more appealing and encouraging a higher click volume. The software provides an advanced redirection tool, automations, and a link health feature that scans websites for broken links and sends instant notifications for repair. Pretty Links is perfect for affiliate marketers looking for an easy way to monitor conversions.
BTLY: The Free URL Shortener Website
BTLY is free and can be used on social media platforms like Facebook, Instagram, and WhatsApp. It's a go-to tool for small startups to major enterprises due to its simplicity and effectiveness. BTLY provides valuable insights into clicks, conversions, and helps evaluate campaign effectiveness. Try BTLY today and enhance your marketing campaigns!