Transform Your Online Business with btly.cc URL Shortener

Introduction: In today's digital age, building a strong and recognizable brand is crucial for any business to thrive. One of the most effective ways to achieve brand identity is by using branded links. In this article, we will explore the power of branded links, the benefits they offer, and how btly.cc URL shortener can help businesses transform their online presence.

What is a Branded Link? 

A branded link is a shortened URL that uses a brand name, or a word or phrase closely tied to the brand, to associate the company with shared information. Branded links follow the same structure as generic links but instead of using a generic domain like bit.ly, they have a unique domain name. A business that uses branded links can include its name in the link or another word that best represents what they’re all about.

Key Benefits of Branded Links:

1. Builds Brand Awareness and Recognition

Including short links with your company name in your content is just one more way to get it in front of your audience. A branded short link, used within a robust digital marketing campaign, amplifies your company's visibility, and grows your brand. Bitly offers branded URLs with their plans. But their Enterprise Class plan takes things a step further, allowing you to leverage the power of auto-branding.

2. Powerful Way to Promote Specific Pieces of Content

Companies that use a content marketing strategy can benefit from branded links. Use a shortened link with a trackable tag to track analytics on the content. These analytics are priceless in understanding your buyers’ preferences and maintaining a high-performing content strategy.

3. Consumer Trust

Branded links replace the generic domain with the name of your choosing, building brand recognition and helping to build trust between your audience and business. Trust is a major deciding factor in a buyer's decision-making process.

4. Flexibility

Using a link shortener to create a branded link isn’t just for evergreen content and web pages; you can use them for promotional events, too. Branded links can help with search engine optimization (SEO) rankings and make your message stand out over other, similar messages.

Creating a Branded Link with btly.cc

Btly.cc is a free URL shortener website that can be used on social media like Facebook, Instagram, WhatsApp, and more. To create a branded link with btly.cc, follow these steps:

1. Create a btly.cc account.
2. Choose an available package that best meets your needs and budget.
3. From the btly.cc dashboard, select "Settings" on the left-hand navigation bar, then "Custom domains," and finally "Add a domain."
4. Depending on your btly.cc account plan, you’ll be presented with two choices: getting a domain from btly.cc or using your own domain. Select the option best suited to your needs.
5. If you are connecting your own domain, follow the instructions to update your domain’s DNS settings. The steps can vary depending on your domain provider.
6. After your domain has been added, you will be able to view your domain verification status under "Custom domains" in your settings.

Examples of Branded Links

Many highly recognizable, credible brands are using branded links to deliver their messages and establish relationships with their audiences. Here are some examples:

1. New York Times: nyti.ms
2. Huffington Post: huffpo.com
3. LinkedIn: lnkd.in

Conclusion

Branded links are an essential part of any business's digital marketing strategy. They add visibility and make users comfortable clicking the link from a company they know and trust. What's more, btly.cc URL shortener offers a simple and effective way to create branded links and transform your online presence. With flexible pricing plans, advanced analytics, and seamless integrations, btly.cc is the perfect tool for businesses serious about building a great brand and increasing credibility with their audiences.