What is a URL shortener?

Published on September 03, 2022

What is a URL shortener?

A URL shortener is an app that converts a long URL into a short URL.

Typically, it shortens the website’s address and adds a random combination of letters and numbers.

For example, a URL shortener would convert a long URL like




You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link.

A URL shortener is also referred to as a link shortener, a link shrinker, a link compressor, a URL condenser or a vanity URL creator.

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