What is a URL shortener?
A URL shortener is an app that converts a long URL into a short URL.
Typically, it shortens the website’s address and adds a random combination of letters and numbers.
For example, a URL shortener would convert a long URL like
You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link.
A URL shortener is also referred to as a link shortener, a link shrinker, a link compressor, a URL condenser or a vanity URL creator.