Why do businesses use URL shorteners?
We know that URL shorteners can help you get the right message across to your audience without taking up too much space. However, there are several other reasons why brands want to use URL shorteners.
Create clean, trustworthy URLs
If you link to pages buried deep within your site or use UTM parameters to track your visitors, you may find yourself dealing with a long URL.
Long URLs with letters, numbers, backslashes and question marks can also look a little suspicious. So people may be reluctant to click on a link to
http://yourwebsite.com/your-page/?utm_source=facebook&utm_medium=PPC&utm_
But link shorteners make things look clean and trustworthy.
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